Mr Selfridge S04E02

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florisroyalarmsdiamondedition_bornunicornTwo different Floris perfumes can be seen on the counter in the cosmetics department – one has a red label, the other has a purple one. Both of them are limited editions.

The first – Amaryllis – was launched in 2010 as part of the brand’s Private Collection; the second – Royal Arms Diamond Edition – was launched in 2012 but has got a longer history. It was originally created in 1926 to celebrate the birth of George V’s grand-daughter’s birth, who was to become Queen Elizabeth II. In 2012 Floris re-issued the historical fragrance to celebrate the Queen’s Diamond Jubilee.

The Marvelous Mrs. Maisel S01E06 (Mrs. X at the Gaslight)

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maxfactor_mermaideyes_bornunicornOne of the most ground-breaking eye shadow colours – the jade green Mermaid Eyes by Max Factor – gets a mention in this scene, set at the make-up counter where Midge works. Too bad this namecheck is historically inaccurate: the story is set in the late 1950s, while the Max Factor product was released in 1962.

The Marvelous Mrs. Maisel S01E05 (Doink)

themarvelousmrsmaisel_s01e05_bornunicorn (8)themarvelousmrsmaisel_s01e05_bornunicorn (9)Even before starting to work at B. Altman as sales assistant, Midge Maisel (Rachel Brosnahan) puts herself in the spotlight by recommending a lipstick to a customer. She actually mentions two shades, both by Revlon – Raven Red and Cherries in the Snow.

revloncherriesinthesnowad_bornunicornThe first, launched in 1945, has been discontinued, while the second, launched in 1953, is still among the most popular colours of the brand.

The Marvelous Mrs. Maisel S01E06 (Mrs. X at the Gaslight)

themarvelousmrsmaisel_s01e06_bornunicorn (1)themarvelousmrsmaisel_s01e06_bornunicorn (6)When Susie Meyerson (Alex Borstein) pays Midge a visit at B. Altman, we are given a perfect product placement moment: a factice bottle of Guerlain Chamade gets its own shot.

guerlain_chamade_bornunicornThere’s a problem, though: the beautiful Pochet et du Courval leaf-shaped bottle shouldn’t be sitting at a department store in 1958, because the Paul Guerlain creation was released only in 1969, 11 years later.

The Marvelous Mrs. Maisel S01E05 (Doink)

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guerlainflaconsabeille_bornunicornWhile Mary (Erin Darke) and Midge (Rachel Brosnahan) are walking through the beauty department, some perfume bottles can be seen on the counter on the left: they’re Madame Rochas by Rochas (created by Guy Robert in 1960) and a flacon abeilles dorées by Guerlain.

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