In 2009 Roman Polanski directed the (fake) commercial for a (fake) perfume: Greed by Francesco Vezzoli. Michelle Williams and Natalie Portman are the stars of the short movie as two women literally fighting for Greed.
The centre of the art installation held at the Gagosian Gallery in Rome was the “perfume that doesn’t exist”, whose bottle has a peculiar story. Vezzoli took inspiration from Belle Haleine: Eau de Voilette, the fake perfume created by Marcel Duchamp in 1921 using a Rigaud perfume bottle. Duchamp appeared on the perfume bottle label as Rrose Sélavy, photographed by Man Ray and Vezzoli did the same, photographed by Francesco Scavullo.
The advertising campaign featured portraits of famous female artists made of inkjet, wool, cotton, metallic embroidery and custom jewelry on brocade. Among them, Eva Hesse, Lee Miller, Frida Kahlo, Niki de Saint Phalle, Tamara de Lempicka and Georgia O’Keeffe.
There are several Guerlain flacons aux abeilles dorées in Lea de Lonval’s bathroom.
There are two Nina Ricci perfumes on a dressing table: L’Air du Temps and Fleur de Fleurs. 
Next to them, on the left, there’s a bottle of Guerlain Chamade, a 1969 creation by Jean-Paul Guerlain.
There’s a suprising object on Dorothea’s writing desk – a bottle of Yves Saint Laurent Opium, the Secret de Parfum version. This is not the original 1977 perfume, created by Jean Amic and Jean-Louis Sieuzac, but 
Dorrie (Charlotte Rampling) appreciates Sandy’s aftershave. Like a 
A real Chanel perfume appears later in the film, when Sandy visits his sister (Anne De Salvo). Chanel no. 5 refillable atomisers (one small, one big) can be seen on a plastic tray on her dresser.
On Yves Saint Laurent’s desk there are a white box of Y perfume and a red nail polish.
In front of it there’s a large jar of Tiger Balm red ointment.
There are three products from the Cacharel LouLou perfume line on Kika’s dressing table: the shortest bottle contains Lait de douceur body lotion, and the tallest one the perfume. The floral can in the middle of the table is the deodorant. No wonder so many products of the same line were selected: this perfume, created by Jean Guichard and launched in 1987, was hugely popular in the late 1980s and early 1990s.
The striped bottle in front of the mirror is Yves Saint Laurent Rive Gauche, another iconic perfume, created by Michel Hy and launched in 1970.
When Nicholas signs his book for Kika, we can see all the make-up on the table is by Cacharel. In this screenshot, pencils and compacts are visible but there are also tubes of foundation, lipsticks and bottles of setting spray.
The first men’s perfume by Yves Saint Laurent was 
The same concept was used by Tom Ford in 2002: the advertising campaign of YSL M7 featured the martial arts champion Samuel de Cubber naked.
Two versions of Yves Saint Laurent Y can be seen all through the film: in the first picture there is the 
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