Dorrie (Charlotte Rampling) appreciates Sandy’s aftershave. Like a madeleine, that scent brings back memories from her childhood. Sandy (Woody Allen) gets the reference to À la recherche du temps perdu by Marcel Proust and jokingly comments he’s wearing Proustian Rush by Chanel. The reason why the French maison has never produced a perfume with such an evocative name is beyond me.
A real Chanel perfume appears later in the film, when Sandy visits his sister (Anne De Salvo). Chanel no. 5 refillable atomisers (one small, one big) can be seen on a plastic tray on her dresser.