How many times have you watched Madonna’s Vogue, one of the most influential music videos of the 1990s directed by David Fincher? Personally I have lost count. When it was first released in March 1990, it was captivating with its impressive use of black and white and the imagery heavily paying homage to the Art Deco painter Tamara de Lempicka and Hollywood portrait photographers like Clarence Sinclair Bull and Horst P. Horst.
In particular, the final shot of the video [1] basically reproduces one of the most famous photographs by Horst – Mainbocher Corset, taken in 1939.
The German master of light and shadow shot one of his models, Madame Bernon. She was wearing a tightly-laced corset made by the corsetière Detolle to be worn under one of the creations of Mainbocher, the fashion house founded in 1929 by the American designer Main Rousseau Bocher.
If you are a fan of this music video, I bet you’ve never realised that the round bottle sitting on a shelf (left side of the screen) is a real product. It’s a beautiful glossy black Lanvin talcum powder duster. Possibly the fragrance of this perfumed talc was Arpège, the white floral creation by Paul Vacher and Andre Fraysse launched in 1927.
[1] The photo shot on the set of the music video was taken by Lorraine Day.
Thanks to Carolina for submitting this post.
Alice (Ellen Burstyn) is a widow who wants to move back to her home town, Monterrey, by the end of the summer. On the way home, she tries to find a job and to earn some money. She wants to make an impression on potential employers, so she gets her hair styled and buys a new dress. The beauty products she uses reinforce the idea of a woman who wants to make an impression.
The black and red round bottles with gold stoppers are perfumed talcs by Lanvin, respectively Arpege and 
The tall glass bottle is the trademark container of Lucien Lelong fragrances. This one, with the black label, is for Opening Night cologne.
Linnet Ridgeway’s bedroom/boudoir is lavishly furnished in white and decorated with colorful glass, mirrors and marble. Several French perfumes are sitting on her vanity, a natural extension of her flawless style.
The first bottle that has caught my attention is the Lanvin boule on the left. It’s unclear what perfume it contained, because the French maison used the same bottle for two different perfumes, Arpege (created by Andre Fraysse in 1927) and My Sin (called Mon Péché in French, created by the mysterious Madame Zed in 1924). The film is set in the 1930s, so it’s plausible for both to sit on that vanity.
The Guerlain chauve souris bottle unmistakably contained Shalimar, created by Jacques Guerlain in 1925.
Guerlain Liu 
World Wide Aura 