Tag Archives: david fincher

Gone Girl (2014)

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salonselectives_bornunicornAmy Elliott Dunne (Rosamund Pike) may be a runaway wife, but she takes care of herself in any situation. After dying her hair, she buys Salon Selectives shampoo and conditioner. The shampoo is Level 5, as shown by the green metallic band on the red bottle, which indicates a balanced cleansing level for normal healthy hair. The conditioner is Level S, which indicates a daily treatment for smoothing and taming frizz from sleek silky hair.

 

Gone Girl (2014)

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gonegirl_bornunicorn (5) 49022-hi-HD_InvisibleCoverFoundation jackblack_oilcontrollotion_bornunicorn $_57There are Make Up For Ever HD High Definition liquid foundations, Jack Black all- day oil control lotion and Evian natural mineral water spray cans in the dressing room where Nick Dunne (Ben Affleck) discusses his upcoming tv interview with his attorney Tanner Bolt (Tyler Perry) and his sister Margo (Carrie Coon).

gonegirl_bornunicorn (6)Other spray cans of Evian appear on the dressing table in the tv studio where the interview takes place.

 

Gone Girl (2014)

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barr-co_bornunicorn (2)Barr-Co bubble elixir and bath salts on Amy Elliott Dunne’s bath tub.

This choice is very interesting, since the movie is set in Missouri and these products are made in St. Louis, one of the most important cities of the state. Maybe it’s the film production supporting a local business, but it can also have a narrative meaning, indicating Amy’s attempt/pretense to adjust to her new life by using local beauty products.

Gone Girl (2014)

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gonegirl_bornunicorn (6)One of the most dramatic scenes of the movie sees the protagonist, Amy Elliott Dunne (Rosamund Pike), cutting her hair and dying it dark blonde. She uses a L’Oreal hairdye, which I first identified as being part of the Superior Preference line. The only odd detail is the cap of the color gel: it should be gold, but in the movie it’s black.

gone_girl_bornunicorn LOreal-Superior-Preference-Natural-Blonde-bornunicornLater in the movie, Desi Collings (Neil Patrick Harris) takes Amy to his lake house. He buys some toiletries for her, including a box of L’Oreal Superior Preference hair dye in Natural Blonde. Ta-dah! My id was correct. The fact that the same hairdye appears twice makes sense to me. “I just want you to be you again,” he repeats, and going back to blonde is definitely a step in that direction.