Amy Elliott Dunne (Rosamund Pike) may be a runaway wife, but she takes care of herself in any situation. After dying her hair, she buys Salon Selectives shampoo and conditioner. The shampoo is Level 5, as shown by the green metallic band on the red bottle, which indicates a balanced cleansing level for normal healthy hair. The conditioner is Level S, which indicates a daily treatment for smoothing and taming frizz from sleek silky hair.
Barr-Co bubble elixir and bath salts on Amy Elliott Dunne’s bath tub.
This choice is very interesting, since the movie is set in Missouri and these products are made in St. Louis, one of the most important cities of the state. Maybe it’s the film production supporting a local business, but it can also have a narrative meaning, indicating Amy’s attempt/pretense to adjust to her new life by using local beauty products.
There are two bottles of Kiehl’s Creme de Corps light-weight body lotion on Amy Elliott Dunne’s dressing table.
One of the most dramatic scenes of the movie sees the protagonist, Amy Elliott Dunne (Rosamund Pike), cutting her hair and dying it dark blonde. She uses a L’Oreal hairdye, which I first identified as being part of the Superior Preference line. The only odd detail is the cap of the color gel: it should be gold, but in the movie it’s black.
Later in the movie, Desi Collings (Neil Patrick Harris) takes Amy to his lake house. He buys some toiletries for her, including a box of L’Oreal Superior Preference hair dye in Natural Blonde. Ta-dah! My id was correct. The fact that the same hairdye appears twice makes sense to me. “I just want you to be you again,” he repeats, and going back to blonde is definitely a step in that direction.