Tag Archives: chanel no. 5

The One That I Want (2014)




chanellipstick_commercial_gisele_bornunicornChanel has just released a new commercial for Chanel no, 5, The One That I Want. Directed by Baz Luhrmann and starring Gisele Bündchen, it features a love story, a fashion shooting session and a beautiful surfing opening sequence, plus a Grease-inspired soundtrack.

I’m disappointed by this highly anticipated commercial, because the atmosphere is ordinary (Bündchen is portrayed as a supermodel/mother, which is who she actually is) and the dreamy/wow factor is totally missing. This is a Luhrmann commercial, and we know he can do way better than this.

My favourite moment? The one which features the iconic perfume and a nude pink lipstick, of course.


New York Stories: Life Without Zoe (1989)


Zoe Valdes (Heather McComb) keeps a giant bottle of Chanel no. 5 perfume on her desk.

Bonus read: an overview of the Chanel accessories and costume jewellery seen in the film. In the late 1980s Sofia Coppola wasn’t a director yet, but she worked on this film: she curated the costume and wardrobe department, wrote the screenplay with her father and designed the main titles.