Avis Amberg (Patti LuPone) is a former silent movie actress who has left her glory days behind but she’s still at the centre of the public life in Hollywood: her husband *is* one of the most important movie studios in town, as she explains to young Frank Castello, the aspiring actor she’s having a rendez-vous with.

Avis is all about Old Hollywood glamour, as shown by the elegant black lace lingerie and the satin robe with feathered accents she’s wearing. But make-up has its part, too.

The lipstick she’s wearing is by Bésame Cosmetics [1]: the shade is Victory Red, deep red with a neutral base, inspired to Montezuma Red and Victory Red, two popular shades created by Elizabeth Arden in 1941.

Those were the years of WWII and Arden was asked to make a lipstick for women who served in the U.S. army; the success of Montezuma Red brought to Victory Red [2], which could be worn by all those who wanted to show their patriotism in those dark times.

[1] After extensively appearing in American Horror Story: Freakshow and Feud, it was only natural to see Bésame Cosmetics featured in Hollywood, too, for an extra touch of authenticity.

[2] The face of Victory Red was Constance Ford, who would later become a famous movie and TV show actress.