Avis Amberg (Patti LuPone) is a former silent movie actress who has left her glory days behind but she’s still at the centre of the public life in Hollywood: her husband *is* one of the most important movie studios in town, as she explains to young Frank Castello, the aspiring actor she’s having a rendez-vous with.
Avis is all about Old Hollywood glamour, as shown by the elegant black lace lingerie and the satin robe with feathered accents she’s wearing. But make-up has its part, too.
The lipstick she’s wearing is by Bésame Cosmetics : the shade is Victory Red, deep red with a neutral base, inspired to Montezuma Red and Victory Red, two popular shades created by Elizabeth Arden in 1941.
Those were the years of WWII and Arden was asked to make a lipstick for women who served in the U.S. army; the success of Montezuma Red brought to Victory Red , which could be worn by all those who wanted to show their patriotism in those dark times.
 After extensively appearing in American Horror Story: Freakshow and Feud, it was only natural to see Bésame Cosmetics featured in Hollywood, too, for an extra touch of authenticity.
 The face of Victory Red was Constance Ford, who would later become a famous movie and TV show actress.