The bottle seen on the dressing table in Ellen Kincaid’s bedroom is Evening in Paris by Bourjois, a creation by Ernest Beaux originally launched in 1928 on the American market. Thanks to the huge success it had in the U.S., it was later launched in Europe as Soir de Paris.
The choice of this particular bottle (the third from the left in the picture above) is historically correct: the wave-shaped label on cobalt blue glass was introduced in the late 1940s-early 1950s, exactly at the time in which the tv show is set (circa 1947).
Lucille Reimann (
The red lipstick Lucille is wearing is by 
Avis Amberg (Patti LuPone) is a former silent movie actress who has left her glory days behind but she’s still at the centre of the public life in Hollywood: her husband *is* one of the most important movie studios in town, as she explains to young Frank Castello, the aspiring actor she’s having a rendez-vous with.
Avis is all about Old Hollywood glamour, as shown by the elegant black lace lingerie and the satin robe with feathered accents she’s wearing. But make-up has its part, too.
The lipstick she’s wearing is by Bésame Cosmetics [1]: the shade is 
Those were the years of WWII and Arden was asked to make a lipstick for women who served in the U.S. army; the success of Montezuma Red brought to Victory Red [2], which could be worn by all those who wanted to show their patriotism in those dark times.
World Wide Aura 