Catherine Ortiz (Susan Pourfar) is getting ready for the presentation of Ashley Eternal, a holographic project to replace her niece, the rockstar Ashley O. The lipstick she’s applying is L’Oreal Color Riche Shine in Hot Irl, which is kind of ironic, since the episode deals with the opposition between real and virtual.
The most important ball of the year is about to start and Elektra (Dominique Jackson) retouches Blanca’s make-up by using Maybelline Great Lash mascara.
While pretending to be Faustus Blackwood’s Stepford wife, Zelda Spellman (Miranda Otto) sits at her vanity and puts lipstick on.
We know Miranda usually wears Charlotte Tilbury lipsticks and this time is not different, as shown by the rose gold fluted tube she’s holding. My guess is that she’s wearing Night Crimson, a plum red shade.
Technical Boy (Bruce Langley) is trying to summon Media and the goddess lures him to the windows of an Inglot shop. She doesn’t show herself but she speaks through the monitors in Times Square and through the flat screens in the shop window.
Strangely enough, the lipsticks appearing on the screen above are not by Inglot. As a matter of fact, the lipsticks of the Polish brand usually have a glossy black tube; the only lipsticks with metal and plastic tubes are from the Jennifer Lopez collection, but their shape is different from those seen on screen.
Annalise (Viola Davis) puts on a red lipstick before going to work. It’s a MAC lipstick, even if the brand name has been covered with some silver tape. The shade could be Ruby Woo.
There are several make-up products and tools on Michaela’s dresser. Among them there are Herbal Essences Tousle Me Softly Let It Loose hairspray, a Black Radiance Artisan Color baked blush and a foam applicator brush by EcoTools.
There are also a bottle of Smashbox Studio Skin liquid foundation, a tube of Yves Saint Laurent Glossy Stain lip colour and a bottle of Essie nail polish.
Thanks to Jessica in the comments who identified the Herbal Essences spray and the Smashbox foundation.
Betty Cooper (Lili Reinhart) is getting ready for the Jubilee event.
On her dressing table there’s a bottle of Essie nail polish in a coral orange shade (possibly California Coral) and Covergirl Outlast Stay Luminous liquid foundation,
The So Lashy! Blast Pro mascara by Covergirl makes another appearance.
Cheryl Blossom is making Polly’s make-up for a homecoming event. All cosmetics she uses are by Covergirl.
There are two products from the Clean Matte line – liquid foundation and pressed powder.
Other two are from the Outlast All-Day line – pressed powder and creamy concealer.
The eye-shadow palette is TruNaked Jewels.
Alice Cooper (Mädchen Amick) retouches her make-up with Covergirl Outlast All-Day matte finishing powder.
There are several make-up products on Betty’s dresser.
The mascara with the hot pink cap is So Lashy! Blast Pro by Covergirl.
There are three liquid foundations by Covergirl: the one with the blue cap is Clean Matte, the one with the brown cap is Clean and the one with the red and white pump is Outlast Stay Luminous.
There’s also the red tube of Colorlicious lipstick in Seduce Red previously seen in S01E03.
World Wide Aura 