How many times have you watched Madonna’s Vogue, one of the most influential music videos of the 1990s directed by David Fincher? Personally I have lost count. When it was first released in March 1990, it was captivating with its impressive use of black and white and the imagery heavily paying homage to the Art Deco painter Tamara de Lempicka and Hollywood portrait photographers like Clarence Sinclair Bull and Horst P. Horst.
In particular, the final shot of the video [1] basically reproduces one of the most famous photographs by Horst – Mainbocher Corset, taken in 1939.
The German master of light and shadow shot one of his models, Madame Bernon. She was wearing a tightly-laced corset made by the corsetière Detolle to be worn under one of the creations of Mainbocher, the fashion house founded in 1929 by the American designer Main Rousseau Bocher.
If you are a fan of this music video, I bet you’ve never realised that the round bottle sitting on a shelf (left side of the screen) is a real product. It’s a beautiful glossy black Lanvin talcum powder duster. Possibly the fragrance of this perfumed talc was Arpège, the white floral creation by Paul Vacher and Andre Fraysse launched in 1927.
[1] The photo shot on the set of the music video was taken by Lorraine Day.
Thanks to Carolina for submitting this post.
The 
In the screencap above, Kesha is in her dressing room; on her vanity there’s a can of L’Oreal Elnett Satin extra-strong hold hairspray.
But the most interesting moment is set in her house, where we can get a good look at her vanity.
The white fluted refillable atomiser is the super-romantic L’air du temps by Nina Ricci.
There’s also the eau de toilette version of Pasha de Cartier, a fresh spicy men’s fragrance created by Jacques Cavallier and launched in 1992. I like to think the televangelist – not her husband – wears it.
Such an eclectic perfume selection wouldn’t be such without a blast of white flowers! So here is Vanderbilt by Gloria Vanderbilt, the 1980s best seller created by Sophia Grojsman.
Another nod to the past is the aqua green tube of Clinique lipstick, a packaging now sadly discontinued.
The latest music video by Charlotte Gainsbourg – Lying with You, from the album Rest – turns out to be an unexpected perfume lover mecca. Directed by Gainsbourg herself, it’s set in the apartment at 5 bis Rue de Verneuil (Paris) where her father, Serge Gainsbourg, lived. 
In the screencap above, from left to right, there are two refillable atomisers by Guerlain – Chant d’Arômes in the white canister with leaf details and 
Next, there’s a bottle of Estee Lauder Aramis, created in 1966 by Bernard Chant.
The drop-shaped bottle is the 
There’s also a bottle of Lancôme Magie Noire, created by Gerard Goupy in 1978.
There are two body perfumes, too – the 
The last bottle on the far right is the flacon abeilles by Guerlain.
There’s another Guerlain refillable atomiser, the 
In the screencap above, there’s a bottle of Hermès 
Serge Gainsbourg’s 
Another shot of the same perfume tray reveals the presence of more Guerlain products.
There’s the 
Plus, four flacons quadrilobes and flacons bouchon coeur.
Lastly, there’s a vintage bottle of Garnier Birkin shampoo (or hair lotion). I wonder if Gainsbourg actually used it or just kept a bottle as a homage to his partner (and Charlotte’s mother) Jane Birkin.
World Wide Aura 