KARD’s Ring the Alarm (2022)

The South Korean co-ed group KARD have recently released Re:, their fifth mini album. The first music video from the album, Ring the Alarm, features an interesting make-up product.

It’s a lipstick by the South Korean brand Dear Dahlia.

The lipstick doesn’t simply appear in the opening sequence: later in the video one of the members of the group, Jeon So-min, applies it on her lips.

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