Tag Archives: yves saint laurent pour homme

American Psycho (2000)

americanpsycho_bornunicorn1Patrick Bateman’s bathroom cabinet is definitely one of the best ever featured in the history of cinema. He’s a psychotic narcissist who spends a great deal of time and money to take care of his physical appearance. No wonder that the selection of perfumes and hair, skin and body products is very refined and luxurious.

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americanpsycho2_bornunicorneauxdecaronpure_bornunicornOn the middle shelf of his cabinet there are Caron Eaux de Caron Pure perfume and Yves Saint Laurent Pour Homme perfume. The other products are L’Occitane Spray Coiffant (now discontinued), Phytoplage sun protection oil (old packaging) and  Phyto Men Eau Vigoureuse body splash (now discontinued). The white jar – by L’Occitane – presumably contains a face cream or a mask.

caronpourunhomme_bornunicornOn the bottom shelf there are three Phyto Men products and another perfume – Pour un Homme by Caron.

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ysl_pourhommedeodorant_bornunicornoscardelarentapourlui_bornunicornOn the top shelf there are two deodorants – Oscar de la Renta Pour Lui and Yves Saint Laurent Pour Homme. A bottle of Pour Lui eau de toilette can be seen on the far left of the picture.

americanpsycho4_bornunicornysl_pourhommeshowergel_bornunicorn.jpgloccitane_eaudecontadourshowergel_bornunicornWe are also given access to Patrick’s shower, so we can see he uses Yves Saint Laurent Pour Homme all-over shower gel and L’Occitane Eau de Contadour body and hair shower gel.

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loccitanemilkshowercream_bornunicornMore L’Occitane products in the shower: there’s a bottle of milk shower cream (old packaging) and two shampoos – Shampooing Eclat and Shampooing Nourissant (now discontinued).

Picture source.

Saint Laurent (2014)

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yslpourhommecampaign_bornunicornThe first men’s perfume by Yves Saint Laurent was Pour Homme, an aromatic scent launched in 1971. Its advertising campaign – the designer posing naked in front of the camera of Jean Loup Sieff – challenged the concept of male nudity in advertising and caused a scandal.

e198e9f289c1468a26cff0d91041252fThe same concept was used by Tom Ford in 2002: the advertising campaign of YSL M7 featured the martial arts champion Samuel de Cubber naked.