saintlaurent_bornunicorn (1)yslpourhomme_bornunicorn

yslpourhommecampaign_bornunicornThe first men’s perfume by Yves Saint Laurent was Pour Homme, an aromatic scent launched in 1971. Its advertising campaign – the designer posing naked in front of the camera of Jean Loup Sieff – challenged the concept of male nudity in advertising and caused a scandal.

e198e9f289c1468a26cff0d91041252fThe same concept was used by Tom Ford in 2002: the advertising campaign of YSL M7 featured the martial arts champion Samuel de Cubber naked.