Tag Archives: karl lagerfeld chloé

Tenebre (1982)

In one of the opening scenes the camera follows Elsa (Ania Pieroni) through the isles of a department store. In the meantime, many perfumes make their appearance.

First from the left, Chloé is shown, both boxed and unboxed. This white floral fragrance by Betty Busse was launched in 1975, when Karl Lagerfeld was at the helm of the French fashion house.

It’s not a coincidence that Lagerfeld Classic is shown in the same shot. There’s not only the perfume, but also the body lotion and the deodorant. This woody fragrance, created by Ron Winnegrad, was launched in 1978.

From this moment on, the audience literally steps into the world of Hermès: all the most famous fragrances by the Parisian brand are shown.

From the left, several spray bottles of Calèche, the Guy Robert fragrance launched in 1961.

On a shelf below, there’s also the refillable atomiser.

Moving from left to right, a display stand advertise the “new spray” atomisers, possibly containing the parfum de toilette version of Calèche.

Next, it’s the turn of Amazone, the Maurice Maurin fragrance launched in 1974. It’s shown in all the possible versions – eau de toilette in the splash bottle with dark red stopper, eau de parfum with the frosted glass stopper and eau de toilette in the atomiser. There’s also the body lotion.

The camera moves to the left and shows the complete Calèche display, which includes the splash bottle with satin ribbon bow and more refillable atomisers.

The camera is almost leaving this section of the store, so the image above is a bit blurry. There’s time to get a glimpse of another Hermès perfume, though: it’s Equipage.

It only appears in poster form, with an advertising image from 1978. This men’s fragrance, created by Guy Robert, was launched in 1970.

Maîtresse (1976)

Ariane (Bulle Ogier) is a dominatrix who falls in love with Olivier (Gérard Depardieu), a thief. She lives in an elegant apartment and has an expensive lifestyle. In her bathroom, for example, we can see a flacon montre by Guerlain.

From the black front sticker [1] it’s easy to tell what cologne the bottle contains: it’s Liu. Originally created by Jacques Guerlain and launched in 1929, it was marketed as cologne in 1956.

Later in the film, another flacon montre can be seen in Ariane’s bedroom. The black sticker tells us again this is Liu. In front of it there’s another perfume bottle: it’s Karl Lagerfeld Chloé.

The Betty Busse creation, launched in 1975, is presented in the signature bottle topped by a couple of calla lilies. This apparently unusual choice (can you think of a dominatrix wearing such a delicate white floral fragrance?) has an explanation: Karl Lagerfeld designed the costumes for the film, so he didn’t miss the chance to advertise his most recent perfume with a cameo.

In the closing credits it’s clearly stated that Bulle Ogier wore Chloé.

[1] The screencap is not HD, so I’m not 100% sure the front sticker is black. It looks kind of purplish, right? If it actually were purplish, the fragrance would be Jicky.

Thanks to reveur_etc for the Chloé id.

Jennifer 8 (1992)

jennifer8_bornunicorn (1)It’s Christmas time in Eureka, and Margie (Kathy Baker) and Freddy host a party for family and friends. During the party, Margie retouches Helena’s make-up and puts some perfume on her.

jennifer8_bornunicorn (2)It’s not a spray bottle, the one that Margie takes out of her mirrored cabinet, but a splash one. The opaque glass flowers decorating the stopper are quite unmistakable.

jennifer8_bornunicorn (3)When the girl finally holds the bottle, the mystery is finally revealed: it’s Chloé.

chloeperfume1975_bornunicornThis romantic white floral perfume is a creation of Betty Busse. It was launched in 1975 under the label Parfums Lagerfeld, because Karl Lagerfeld was at the helm of the brand as main designer from 1966 to 1983.