Tag Archives: karl lagerfeld classic

Tenebre (1982)

In one of the opening scenes the camera follows Elsa (Ania Pieroni) through the isles of a department store. In the meantime, many perfumes make their appearance.

First from the left, Chloé is shown, both boxed and unboxed. This white floral fragrance by Betty Busse was launched in 1975, when Karl Lagerfeld was at the helm of the French fashion house.

It’s not a coincidence that Lagerfeld Classic is shown in the same shot. There’s not only the perfume, but also the body lotion and the deodorant. This woody fragrance, created by Ron Winnegrad, was launched in 1978.

From this moment on, the audience literally steps into the world of Hermès: all the most famous fragrances by the Parisian brand are shown.

From the left, several spray bottles of Calèche, the Guy Robert fragrance launched in 1961.

On a shelf below, there’s also the refillable atomiser.

Moving from left to right, a display stand advertise the “new spray” atomisers, possibly containing the parfum de toilette version of Calèche.

Next, it’s the turn of Amazone, the Maurice Maurin fragrance launched in 1974. It’s shown in all the possible versions – eau de toilette in the splash bottle with dark red stopper, eau de parfum with the frosted glass stopper and eau de toilette in the atomiser. There’s also the body lotion.

The camera moves to the left and shows the complete Calèche display, which includes the splash bottle with satin ribbon bow and more refillable atomisers.

The camera is almost leaving this section of the store, so the image above is a bit blurry. There’s time to get a glimpse of another Hermès perfume, though: it’s Equipage.

It only appears in poster form, with an advertising image from 1978. This men’s fragrance, created by Guy Robert, was launched in 1970.

Scarface (1983)

scarface_bornunicornI’ve been curating this project for more than 10 years now. I’ve covered hundreds of films, thousands of products, but believe me when I say that I still get excited when unexpected gems hide in films that are part of our collective imagery. Take Scarface, for example: the epic crime tale of the rise and fall of Tony Montana has been analysed in all its tiniest details by virtually anybody who loves or studies cinema. But there’s still more to be revealed. Have you ever noticed the two perfume bottles in this specific moment?It’s the famous Jacuzzi scene and it’s a couple of minutes; then the camera moves and the bottles are gone.

lagerfeldclassicmen_bornunicornThe first bottle has a metal cap with a peculiar ring: it’s Lagerfeld Classic by Karl Lagerfeld, a woody fragrance created by Ron Winnegrad and launched in 1978. Can you imagine Montana wearing a Karl Lagerfeld perfume? I personally don’t but I guess this bottle had probably been chosen for its decorative value.

pacorabanneeaudecalandre_bornunicornThe second bottle is Eau de Calandre by Paco Rabanne, a flanker of Calandre, the Michel Hy fragrance launched in 1969. This is an unusual choice. Eau de Calandre was marketed as a women’s fragrance, so the question is? Did Montana wear it, thus showing an expectedly modern taste in perfumes? Or did Elvira wear it? The answer could obviously be  simpler, if we assume that even this one was chosen only as a decoration.