I’ve often written about fictional perfumes and beauty products in movies and tv shows. They can’t be found in shops, so they’re destined to be the result of someone’s imagination forever. How awesome would it be, though, to turn them into something real? Zelda Di FooFoo, a fellow Erno Laszlo fan, has taken the idea to a higher level by inventing the Sea Mud Botanical cleansing balm, a product which doesn’t currently exist. If I were at the helm of Erno Laszlo, I would start its production right away.

This is the first product in a series called Erno Reimagined – the brand reimagined in its iconic packaging with products that will never exist. Zelda explains: “I see this Sea Mud Botanical cleansing balm as having a crisp marine yet herby scent reminiscent of the old-formula sea mud bar. It would include organic oils of almond, safflower and jojoba and plenty of castor oil for its pore clearing properties, along with sea mud and purified sea water and sea algae. Suitable for all clocks, used either alone or followed with sea mud soap for a double cleanse. The reasoning is to encourage circulation boosting facial massage while infusing the skin with minerals.”

It sounds like heaven to me, don’t you agree?