One of the most ground-breaking eye shadow colours – the jade green Mermaid Eyes by Max Factor – gets a mention in this scene, set at the make-up counter where Midge works. Too bad this namecheck is historically inaccurate: the story is set in the late 1950s, while the Max Factor product was released in 1962.
Even before starting to work at B. Altman as sales assistant, Midge Maisel (Rachel Brosnahan) puts herself in the spotlight by recommending a lipstick to a customer. She actually mentions two shades, both by Revlon – Raven Red and Cherries in the Snow.
The first, launched in 1945, has been discontinued, while the second, launched in 1953, is still among the most popular colours of the brand.
When Susie Meyerson (Alex Borstein) pays Midge a visit at B. Altman, we are given a perfect product placement moment: a factice bottle of Guerlain Chamade gets its own shot.
There’s a problem, though: the beautiful Pochet et du Courval leaf-shaped bottle shouldn’t be sitting at a department store in 1958, because the Paul Guerlain creation was released only in 1969, 11 years later.
While Mary (Erin Darke) and Midge (Rachel Brosnahan) are walking through the beauty department, some perfume bottles can be seen on the counter on the left: they’re Madame Rochas by Rochas (created by Guy Robert in 1960) and a flacon abeilles dorées by Guerlain.
There’s a flacon bouchon coeur by Guerlain on the counter behind Harriet (Wakeema Hollis) at B. Altman. There’s no way to see what perfume it contains, since the label is not visible.
Leo Macías uses Chanel skincare.
The only hair relaxing product that the Sidewinder boss (Brian George) has in his shop is from the Motions haircare line.
There’s a bottle of Yves Saint Laurent Rive Gauche perfume on the dressing table of the pornstar Marilyn Chambers. This picture was taken at the Raymond Revuebar (Soho district in London) in 1979.
Lisa Cramer (Bridgette Wilson-Sampras) is a bored sales assistant at the perfume counter at Saks Fifth Avenue in Los Angeles. Let’s see what’s on her counter.
Bulgari BLV is presented in two versions: the blue and silver bottle is BLV Pour Homme (created by Alberto Morillas in 2001), while the blue bottle is BLV Absolute, launched in 2002.
There are many products by Boucheron. First, the body lotion and the perfumed dusting powder from the Boucheron Pour Femme line.
There’s Boucheron Jaipur Saphir, created by Nathalie Lorson in 1999.
Then there’s a bottle of Cartier Eau de Cartier Concentrée, created by Christine Nagel in 2002.
Another perfume seen on Lisa’s counter is Lanvin L’Homme, another creation by Alberto Morillas, launched in 1997.
Half-hidden behind the Lanvin there’s a bottle of Cartier Pasha de Cartier, a 1992 creation by Jacques Cavallier.
On the right side of the counter there are several skincare products by Lancôme – two make-up removers (Bi-Facil and Effacil, in the dark blue bottle) and two toners (Tonique Douceur and Tonique Controle).
Beatrice Morandini Valdirana is a patological liar who lives in a psychiatric facility in Tuscany. She wears Vivienne Westwood Boudoir, a perfume she says is not available in Italy – one of her many lies.
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