Kitty (Amy Beth Hayes) and Jessie (Sai Bennett) are collecting money for the Belgian Relief Fund, an international organization that supplied food to occupied Belgium and northern France during WWI.
Their counter is basically a display for Guerlain bottles.
Many of them are flacons abeilles, first used in 1828 to house the Eau de Cologne Impériale. The classic version of this bottle have the bees simply painted in gold enamel, while those with gold front label are the flacons abeilles dorées.
There are two flacons bouchon coeur, too. The choice is historically accurate because they first appeared in 1912; too bad one of these is a spray bottle, clearly not available at the time in which the tv show is set.
Last, there’s a flacon quadrilobe, another historically accurate choice because this bottle first appeared in 1908 to house the perfume Rue de la Paix, then used for the extraits of several fragrances.
Kitty Hawkins (Amy Beth Hayes) is holding two Penhaligon’s perfumes while chatting with her assistant Jessie (Sai Bennett).
Thanks to a larger shot, we know that those are bottles of Malabah, sitting on the glass counter next to Lily of the Valley and a factice bottle of English Fern.
Bottles of Lavandula and Orange Blossom can be seen, too.
Picking Penhaligon’s perfumes for this show is historically accurate, since Penhaligon’s was established in 1870. Some of the fragrances seen on Selfridge’s counters were launched way after the 1910s, though – Orange Blossom in 1976, Malabah in 2003 and Lavandula in 2004. On the other hand, Lily of the Valley was created in 1907, English Fern in 1910, so they could be actually sold in the Oxford Street department store.
Kitty Hawkins (Amy Beth Hayes) and the girls at the cosmetics counter are ready to welcome Delphine Day (Polly Walker), a businesswoman and nightclub owner who’s the talk of the town: sexy and independent, she’s presenting her novel at Selfridges. Lots of Guerlain flacons bouchon coeur can be seen, including a giant factice bottle.
When Delphine stops by the counter, Kitty asks her if she wants to try a “new scent,” which happens to be Guerlain L’Heure Bleue.
This is historically accurate: the Jacques Guerlain creation was launched in 1912, two years before 1914, year in which this episode is set.
Delphine can’t help but loving it!
Kitty, who’s a skilled sales assistant, explains the composition of the perfume, a “floral bouquet” with notes of “bergamot, aniseed and a velvety base of vanilla and tonka bean.”