Heidi Bergman (Julia Roberts) is always focused on her job at the Homecoming Transitional Support Center, so it’s rare to see her in a different environment. It happens in this episode, when she visits the beauty aisles at a department store. Her attention is on a Lancôme display [1] and on one product in particular. The saleswoman (Perry Mattfeld) who assists Heidi says she “can’t live without” it. From Heidi’s question, we learn it’s a lip plumper.
The saleswoman dutifully lists its characteristics.
She holds a tube of it in her hands, so we know it’s L’Absolu Gloss Rôsy Plump lip plumper. Heidi will end up buying it, but soon she’ll wipe it away.
[1] This is not a coincidence: Julia Roberts has been a testimonial for the French brand since 2009.
When Kiira finds out that Claire will be the prima ballerina on the opening night, she throws all her (expensive) make-up items away and leaves, never to return.
In the screencap above there are MAC Matchmaster SPF 15 
More Chanel make-up, among which Poudre Universelle Compacte 
There are Yves Saint Laurent Rouge Pur lipstick and Chanel travel make-up palette in Romantic Destination.
There also Dior Capture Totale 
When Big Kurt Jackson and Chavo barge into the girls’ dressing room to complain about Carmen’s moves (stolen from her brothers), Debbie (Betty Gilpin) acts as peacemaker. In the screencap above, Tammé (Kia Stevens) is holding a can of Aqua Net hairspray; on the glass shelf by the washbasin there’s Maybelline Great Lash mascara.
Kelsey (Hilary Duff) is using Maybelline Great Lash 
Jane Hollander (Anna Camp) wears a Bésame Cosmetics lipstick in 
World Wide Aura 