When Mame (Rosalind Russell) and Patrick (Jan Handzlik) first visit Beauregard Jackson Pickett Burnside (Mame’s soon-to-be husband) and his family in Georgia, drama ensues: they organise a fox hunt, but Mame has never ridden a horse before. Patrick explains horses can “smell fear.” Mame comments she hopes the horse “likes Chanel No. 5”, thus letting us know the perfume she’s wearing.
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Auntie Mame (1958)
Nora (Connie Gilchrist) gets a Guerlain flacon montre of Shalimar cologne as a Christmas present from Mame. Nora is very excited: the fragrance (described as “French-smelling”) will make her feel “like Theda Bara“, one of the most popular and sexiest femme fatales of silent cinema.