There are several make-up products and tools on Michaela’s dresser. Among them there are Herbal Essences Tousle Me Softly Let It Loose hairspray, a Black Radiance Artisan Color baked blush and a foam applicator brush by EcoTools.
There are also a bottle of Smashbox Studio Skin liquid foundation, a tube of Yves Saint Laurent Glossy Stain lip colour and a bottle of Essie nail polish.
Thanks to Jessica in the comments who identified the Herbal Essences spray and the Smashbox foundation.
Betty Cooper (Lili Reinhart) is getting ready for the Jubilee event.
On her dressing table there’s a bottle of Essie nail polish in a coral orange shade (possibly California Coral) and Covergirl Outlast Stay Luminous liquid foundation,
The So Lashy! Blast Pro mascara by Covergirl makes another appearance.
Cheryl Blossom is making Polly’s make-up for a homecoming event. All cosmetics she uses are by Covergirl.
There are two products from the Clean Matte line – liquid foundation and pressed powder.
Other two are from the Outlast All-Day line – pressed powder and creamy concealer.
The eye-shadow palette is TruNaked Jewels.
Alice Cooper (Mädchen Amick) retouches her make-up with Covergirl Outlast All-Day matte finishing powder.
There are several make-up products on Betty’s dresser.
The mascara with the hot pink cap is So Lashy! Blast Pro by Covergirl.
There are three liquid foundations by Covergirl: the one with the blue cap is Clean Matte, the one with the brown cap is Clean and the one with the red and white pump is Outlast Stay Luminous.
There’s also the red tube of Colorlicious lipstick in Seduce Red previously seen in S01E03.
Josie (Ashleigh Murray) and Valerie (Hayley Law) have a conversation about their future as a band before performing at a school show.
On Josie’s dressing table there are two nail polish bottles: the pink one is by Kleancolor.
We are given an excellent shot of the mascara she’s using: it’s So Lashy! Blast Pro by Covergirl.
The peachy pink blush that Cheryl puts on Betty is by MAC.
Heidi Bergman (Julia Roberts) is always focused on her job at the Homecoming Transitional Support Center, so it’s rare to see her in a different environment. It happens in this episode, when she visits the beauty aisles at a department store. Her attention is on a Lancôme display [1] and on one product in particular. The saleswoman (Perry Mattfeld) who assists Heidi says she “can’t live without” it. From Heidi’s question, we learn it’s a lip plumper.
The saleswoman dutifully lists its characteristics.
She holds a tube of it in her hands, so we know it’s L’Absolu Gloss Rôsy Plump lip plumper. Heidi will end up buying it, but soon she’ll wipe it away.
[1] This is not a coincidence: Julia Roberts has been a testimonial for the French brand since 2009.
Bonnie (Liza Weil) is getting ready for Connor and Oliver’s wedding. She’s applying NARS velvet matte lip pencil in a red shade, which is probably Cruella, a passionate scarlet red.
On the make-up counter at Selfridges there’s an ad for Djer Kiss face powder.
World Wide Aura 