Betty Cooper (Lili Reinhart) is putting a red lipstick on. Her mother Alice (Mädchen Amick) is not happy with her choice and name-checks the shade of the lipstick Betty is wearing.

The lipstick also gets a shot of its own: it’s Seduce Scarlet from the Colorlicious lipstick collection by Covergirl.

Betty, who’s using her sister Polly’s lipstick, tries to explain why she’s wearing it: it makes her feel powerful, but she can’t convince her mother. Alice takes the lip colour away with a tissue and offers another option.

The rigged gold tube she reaches for is definitely a vintage lipstick, possibly by Avon, which still has a Pink Perfection shade in its collection.