One of the most famous scenes of the film is Myrtle Gordon (Gena Rowlands) putting on her signature lip colour just before hitting the stage. As you can see, she’s not holding a lipstick but a jumbo crayon. In the 1970s several beauty brands released make-up in crayon form, including Max Factor, which created the Pure Magic line.

Myrtle uses the cheek crayon, bigger than the lip one. It would be interesting to know the exact shade she’s wearing, a beautiful bright pink shade.

Thanks to the invaluable help of Hillary, the curator of the Makeup Museum, for the id.