Sam Sylvia (Marc Maron) asks the wannabe wrestlers what their “special abilities” are. Sheila the She-Wolf (Gayle Rankin) explains she has “a very acute sense of smell.” Sam tries her: what cologne is he wearing? She replies: “Drakkar Noir.”
The TV show is set in the 1980s, so this reference is very accurate: the Guy Laroche aromatic woody fragrance, created by Pierre Wargnye and launched in 1982, was incredibly popular at the time.
Sam’s question is tricky, though: he’s not actually wearing Drakkar Noir, but he has sprayed it on his clothes, something he does when he forgets to do his laundry.