Tag Archives: jeremy piven

Mr Selfridge S02 Opening Credits

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guerlainparquetbox_bornunicornSeveral perfumes appear in the opening credits of the 2nd season. First of all, some bouchon coeur flacons by Guerlain and their parquet boxes, originally introduced in the early 1910s for MitsoukoFol Arôme and L’Heure Bleue. The perfume in the box is the dabber version, while the two sitting on the counter are spray bottles.

mrselfridge_s02e01_bornunicorn (1)The red-lined box contains three perfumes by Selfridges – Fumaria Bouquet, Selene and Adne. At the time, Selfridges sold their own perfumes, but I haven’t found any information about these, so I guess they are props. All the bottles have pump atomisers.

mrselfridge_s02e01_bornunicorn (4)Here’s a closer look to Selene faceted bottle.


ladyprimrose_Tryst Dusting Silk Shaker_bornunicornSome bottles of Lady Primrose diamond dusting silk shakers can be seen, too.


Lady Primrose Royal Extract Body Cream_bornunicornLast but not least: some glass jars of Lady Primrose Thyrst body crème.

mrselfridge_s02e01_bornunicorn (5)The last image of the opening credits show Mr. Selfridge checking his watch, ready to welcome customers. Some Caron bottles can be seen in the glass display cabinet behind him.

Mr Selfridge S03E07/S03E10

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mrselfridge_s03e07_bornunicorn (3)Harry Selfridge (Jeremy Piven) takes Nancy Webb (Kelly Adams) to Selfridges for an evening shopping spree. They stop at a table where several perfume bottles are displayed. The perfume in question, “straight from Paris,” is Caron Tabac Blond. The choice is historically accurate: Ernest Daltroff created this provocative perfume in 1919. According to Fragrantica, Tabac Blond is “a homage to women’s liberation,” combining “leathery top notes usually found in men’s fragrances with an eternally feminine floral bouquet.” It was a fragrance for women who smoke cigarettes, “the perfect symbol of freedom”.

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caron_tabacblond_bornunicornEven the box that Harry gives Nancy is historically accurate: made of gold cardboard, it’s embellished with a matching silk tassel.

mrselfridge_s03e10_bornunicornBox and perfume bottle make another appearance when Harry visits Nancy’s flat, now empty. She’s left them on her vanity table, symbols of a love story which is over. The bottle is similar to the original but the original front label didn’t include the name of the perfume and the brand.