Category Archives: beauty/make-up commercials

Florence Welch Backstage at Gucci Bloom campaign (2020)

The British singer/songwriter Florence Welch recently shot a fascinating commercial for the Gucci Bloom advertising campaign. In a backstage picture we can see a bottle of Officina Profumo-Farmaceutica Santa Maria Novella toning water on a table near the artist.

The protagonists of the campaign by Floria Sigismondi are Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave.

The One That I Want (2014)




chanellipstick_commercial_gisele_bornunicornChanel has just released a new commercial for Chanel no, 5, The One That I Want. Directed by Baz Luhrmann and starring Gisele Bündchen, it features a love story, a fashion shooting session and a beautiful surfing opening sequence, plus a Grease-inspired soundtrack.

I’m disappointed by this highly anticipated commercial, because the atmosphere is ordinary (Bündchen is portrayed as a supermodel/mother, which is who she actually is) and the dreamy/wow factor is totally missing. This is a Luhrmann commercial, and we know he can do way better than this.

My favourite moment? The one which features the iconic perfume and a nude pink lipstick, of course.