The British singer/songwriter Florence Welch recently shot a fascinating commercial for the Gucci Bloom advertising campaign. In a backstage picture we can see a bottle of Officina Profumo-Farmaceutica Santa Maria Novella toning water on a table near the artist.

The protagonists of the campaign by Floria Sigismondi are Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave.