Tag Archives: the apartment

The Apartment (1960)

A very ordinary object – a compact – has got a relevant role in this movie. It belongs to Fran, a charming elevator operator who works at an insurance company where she has got an affair with the influential personnel director Jeff Sheldrake. This object reveals the affair to C.C. Baxter, a lonely bachelor who works at the same company.

It may be ordinary, but it has some peculiarities, for example the fleurs de lys decorations on it.

This is a compact by Volupte, an American brand established in the 1920s. The same shape of the compact and the position of the decorative elements can be seen in a mother-of-pearl version, but the one seen in the film is made of metal.

Another interesting detail is the powder puff inside the compact.

The upper side of the puff reads “Lushus”, an American brand producing deep-pile powder puffs.

The Apartment (1960)

There are several interesting toiletries in C.C. Baxter’s bathroom, starting from those seen on the lower shelf.

The spray can on the left is Gillette Foamy shaving cream.

The bottle on the right is very peculiar: the stopper is shaped after a Medieval crest. Even if the front label cannot be read (so it’s not possible to say exactly what product it is), it’s a cologne or an after-shave lotion by Kings Men, a brand whose imagery was a reference to Medieval English and Scottish traditions.

In another scene, a “bottle” reading “Tooth Paste” can be seen on the washbasin. It’s Colgate dental cream with Gardol, available in tube or in a pump bottle which reminds me of shaving cream.