ryan vaughn | World Wide Aura

The opening scene of the episode features Ryan (Daniel Dale) taking the audience through his morning beauty routine. It’s impossible not to notice a parallel with the most famous beauty routine scene in cinema, although comparing the two would be unkind, given the differences between Ryan (a high-school student living in Los Angeles) and Patrick Bateman (a murderous businessman living in New York). In any case, Bret Easton Ellis’ obsession with mentioning brands and listing actions in chronological order emerges again and is given a visual form.

Yves Saint Laurent Kouros is the only product that is mentioned. This aromatic fougère, created by Pierre Bourdon and launched in 1981, is first introduced in the third episode.

Ryan’s comment about Kouros is always the same (“It’s for men”): the fact that it’s a fragrance created and marketed for men, seems to give him validation.

Ryan’s bathroom cabinet speaks about his economic status, too: his family used to be wealthy, but it’s not anymore, due to wrong financial investments. It seems Kouros is the most expensive beauty item he owns.

On the left side of the mirrored cabinet we can see a drugstore after shave: it’s Louis Philippe Patrichs Pour Homme, a woody fragrance launched in 1976.

Another after shave (boxed) is on the opposite side of the cabinet: it’s English Leather Spiced, launched in 1949.

Ryan is a resourceful boy, though, so we learn about his side “hustle”: he works as a porn actor for the production company Erotica Pictures, located in San Fernando Valley, the epicentre of the burgeoning adult entertainment industry. In that working environment he gets to meet the mother of a schoolmate, none other than Liz Schaffer! We don’t know exactly what brought Liz to Erotica Pictures, but she’s set to become a new sensation with the pseudonym Cami Soul.

The Schaffers’ are a dysfunctional family, but they have something in common: an interest in fragrances. Liz commenting on the perfume Ryan is wearing parallels Debbie’s similar comment in the third episode.

Unlike Debbie, Liz knows her fragrances, though: she immediately identifies what Ryan is wearing.

Debbie (Hayes Warner) has a conversation with Ryan (Daniel Dale) while attending a school event Susan has organised to raise awareness after the kidnapping of the fellow student Rhonda. She asks him what he’s wearing and his reply is not surprising.

Yves Saint Laurent Kouros [1] is an aromatic fougère fragrance created by Pierre Bourdon and launched in 1981, the same year in which the TV show is set. It quickly became very popular (my father wore it, too!), so it’s obvious that someone who takes so much care of his appearance like Ryan uses it.

This specific line (“It’s for men”) adds more depth to a simple exchange. We don’t know much about Ryan yet, but at the beginning of the TV show a relationship with Bret is hinted at [2]. This apparently unnecessary remark emphasizes the fact that the boy wants his public persona to be undoubtedly heterosexual.

Debbie’s snappy comment makes us understand that she’s probably seen through the surface, and senses there’s more to Ryan than appearances suggest.

[1] This is the second time a fragrance is mentioned in the TV show, and it happens to be another fragrance by Yves Saint Laurent.

[2] If you have read the novel by Bret Easton Ellis, you’ll remember how important the relationship between the two boys is. None of that can be found in the TV show.

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