The Shards S01E02 (Don’t You Want Me)

Leave it to Bret Easton Ellis (Igby Rigney, but I am actually referring to the real BEE) to know his beauty products/fragrances and to list them obsessively in his novels, along with the brand of pretty much anything else related to fashion and lifestyle.

In the screencap above, the protagonist of the TV show is about to have lunch with Terry Schaffer, an influential movie producer who is interested in the first novel the boy is writing, but who also happens to be the father of Debbie, Bret’s current girlfriend.

The fragrance he mentions is Yves Saint Laurent Rive Gauche, one of the most popular and influential fragrances from the 1970s. Created by Jacques Polge and Michel Hy, this floral aldehyde eau de toilette was launched in 1971. The beautiful cobalt blue, silver and black aluminium bottle, designed by Pierre Dinnand, added an unusual touch of refinement to a fragrance that was named after YSL’s first boutique in Saint-Germain-des Prés in Paris.

What is the relevance of this fragrance in the narration? Terry is wearing a fragrance created for and marketed to women; Bret knows there’s a reason behind this choice (Terry is married, has a daughter, but he’s “very gay”), and that leads to a deeper reflection about (his own) sexual orientation.

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