Avis Amberg (Patti LuPone) is a former silent movie actress who has left her glory days behind but she’s still at the centre of the public life in Hollywood: her husband *is* one of the most important movie studios in town, as she explains to young Frank Castello, the aspiring actor she’s having a rendez-vous with.

Avis is all about Old Hollywood glamour, as shown by the elegant black lace lingerie and the satin robe with feathered accents she’s wearing. But make-up has its part, too.
The lipstick she’s wearing is by Bésame Cosmetics [1]: the shade is Victory Red, deep red with a neutral base, inspired to Montezuma Red and Victory Red, two popular shades created by Elizabeth Arden in 1941.

Those were the years of WWII and Arden was asked to make a lipstick for women who served in the U.S. army; the success of Montezuma Red brought to Victory Red [2], which could be worn by all those who wanted to show their patriotism in those dark times.
[1] After extensively appearing in American Horror Story: Freakshow and Feud, it was only natural to see Bésame Cosmetics featured in Hollywood, too, for an extra touch of authenticity.
[2] The face of Victory Red was Constance Ford, who would later become a famous movie and TV show actress.
In 2016-2017 the multi-Tony and Grammy winner Patti LuPone added an extraordinary role to her already stellar career: she performed as Helena Rubinstein in the musical 
The first products I’ve identified are 



The white-cap bottle on the left is MAC 2-in-1 tinted serum from the Lightful C collection.




On the right side of the table there are Make Up For Ever Brow Gel 
The picture above also includes a bottle of MAC Studio 
This shot is great: LuPone in full Rubinstein attire, ready to step on stage. The product I’ve spotted here is Schwarzkopf Professional Osis+ hairspray.