The beautifully poetic advert for Guy Laroche Fidji can be seen on a stack of magazines. This is the 1984 version of one of the most evocative perfume adverts from that decade. “The woman is an island [1], Fidji is her perfume,” says the caption, which transfers the exotic location of the advert (supposedly the Fiji islands) to the woman who will wear the perfume (she becomes “an island”).

This warm spicy fragrance was created by Josephine Catapano and launched in 1966.

[1] Probably the copywriter who wrote the caption didn’t know about John Donne’s sonnet according to which “no man is an island, entire of itself” 😉 Or maybe they knew the poem and wanted to give it a twist.

Thanks to Szymon for submitting this post.