Talia (Juliana Canfield) wears a lipstick in a beautiful red shade.
From the studded gold tube we can see it’s a vintage product.
It’s a Max Factor lipstick from the 1940s.
The brand has been endorsed by a huge number of cinema stars over the years. In the specific case of this lipstick, advertised as “the most wonderful lipstick in the world”, in 1947 it was endorsed by Lana Turner as Ginny Marshland from the film Cass Timberlane (1947) by George Sidney.
Talia gives the lipstick to Anna (Emma Roberts). Later in the episode, the protagonist wears it to attend a vernissage at her husband’s art gallery.
Although the lipstick actually worn by Talia and Anna is most definitely not the Max Factor one, I appreciate the fact that the vintage blue red shade was replicated.