All posts by Born Unicorn

Pedantic archivist of beauty products in films and tv shows

Paper Moon (1973)

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bourjois_eveninginparis_bornunicornAddie Loggins (Tatum O’Neal) uses Bourjois Evening in Paris cologne (her mother’s perfume).

The perfume, created by Ernest Beaux in 1928, was first launched in France as Soir de Paris. The movie is set during the Great Depression and the bottle is historically accurate: as a matter of fact, the silver curved label on cobalt blue glass appeared in the 1930s.

Pretty Little Liars S05E06 (Run, Ali, Run)

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traderjoes_refreshconditioner_bornunicornTrader Joe’s Refresh citrus conditioner with vitamin C in Paige’s locker.

Have you noticed they covered the Trader Joe’s logo and put another logo – similar to Kiehl’s – on it? Don’t tell me it’s for avoiding blatant product placement: you can see all the beauty items spotted in the show here, and there’s a ton of them. They probably did it to give a more refined appeal to the product. Still, I don’t like this policy.