Getting to know the fragrance worn by a fictional character is fascinating because it adds more depth to them. This is the case of Maxine Dellacorte-Simmons (Kristen Wiig), who longs to be part of Palm Springs’ high society by entering its most exclusive country club, the Palm Royale.

In this episode, she finds herself in the mysterious apartment of the “disgraced socialites”, and once she hears someone approaching, she hides into a nook in a wall.

When the country club manager (James Urbaniak) enters the apartment, he immediately detects a very precise fragrance, which he mentions: Tuvaché Jungle Gardenia.

Originally launched in 1933, it’s impressive how it was still loved in 1969, the year in which the TV show is set. In the ad above (dating back to 1966), Jungle Gardenia was marketed as the “favorite fragrance of the world’s most beautiful woman”. A stereotypical slogan, of course, but at the time it still worked.

Thanks to Betty for submitting this post.