Bonjour Tristesse (1958)

bonjourtristesse_bornunicorn (1)While Cecile (Jean Seberg) is applying sunscreen on Elsa’s shoulders, Raymond (David Niven) is reading a magazine with an interesting back cover.

bonjourtristesse_bornunicorn (2)A few instants later the magazine is fully visible: it’s Elle.

bourjois_soirdeparis_bornunicornThe back cover  advertises a very popular French perfume – Soir de Paris by Bourjois. Created by Ernest Beaux (Chanel No. 5’s “dad”), it was originally launched in 1928 on the American market as Evening in Paris. Thanks to the huge success it had in the U.S., it was finally launched in Europe with a French name. The blue bottle with silver accents was designed by the painter Jean Helleu.

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