There’s a bottle of Guerlain Mitsouko on Ellen Love’s dressing table – a contemporary bottle which was given the vintage touch of an atomizer pump. Choosing this perfume may not be historically accurate – it was created in 1919, ten years after the time in which this episode takes place – but it totally suits Ellen’s vampy and flamboyant style.
When Mr Selfridge asks his mistress to be the testimonial for the first Selfridges perfume, her mind immediately goes to one of her personal heroines – Emma Calvé, the most famous French opera singer of the Belle Époque. Ellen certainly loves the opera singer for being talented and successful, but is also fascinated by her lifestyle, which includes using Guerlain perfumes. Who knows? Maybe Ellen wears a Guerlain perfume herself to emulate her idol.
I’m not sure about the scents of the white and pink soaps, but they could be discontinued. As a matter of fact, their boxes and packaging could be coming from the 1980s, definitely not from the most recent collections. Contemporary Roger & Gallet soaps are wrapped in tissue paper, as usual, but they only have a round sticker – not a wrapping label.
Some flacons bouchon coeur by Guerlain can be seen on another counter. Most of them have no label, so it’s impossible to know what perfumes they contained. One thing is certain: their glass stoppers tell us they’re from before 1962, year in which plastic stoppers replaced the glass ones. As for the Mitsouko modern bottle, the pump atomizer is a nice way to give it a vintage feel.
Agnes Towler (Aisling Loftus) meets Henri Leclair (Grégory Fitoussi) in the beauty department. They have a short conversation about perfumes, from which we learn that Agnes is a classic British girl, who loves traditional perfumes like Yardley Lavender. The aromatic fougère, launched in 1919, is another not-historically-accurate choice, but it works.
The dressing table of Rose Selfridge (Frances O’Connor) is quite busy. She’s clearly a fan of Guerlain perfumes: two flacons montre  can be seen on the shelf in front of the window, but there’s more. She opens a Guerlain box, decorated with people and animals, and takes out a flacon bouchon coeur, the bottle with the heart-shaped stopper designed by Raymond Guerlain in collaboration with Baccarat. It would be easy to assume this is Après l’Ondée, created by Jacques Guerlain in 1906, but it’s not, because that perfume has never had that bottle. It would have been a historically accurate choice (this episode takes place in 1909), but prop masters opted for something different. The flacon bouchon coeur originally contained three perfumes, released between 1912 and 1919.
L’Heure Bleue was created by Jacques Guerlain in 1912. I don’t think this is the perfume seen on Rose’s dressing table because of the blue lettering on the central sticker.
The last possibility is Mitsouko, one of the most famous perfumes by the French brand. Another creation by Jacques Guerlain, it was launched in 1919, ten years after the time in which the tv show is set.
My guess is that the perfume seen in this episode is Fol Arôme, because the pale orange decorations on the sticker seem to match.
 The flacon montre was first released in 1936. The presence of these bottles in this episode is totally inaccurate, but no one can deny their decorative function.
Valerie Maurel (Joséphine de la Baume) works for the American advertising agency J. Walter Thompson. Mr Selfridge asks her to give him advice on whether to sell make-up products on the store’s new beauty counters. She shows Mr Selfridge and department heads some make-up items, among which a yellow loose powder box. This is Houbigant Quelques Fleurs powder box, with the trademark flower basket on the lid. Houbigant was founded in Paris in 1775, but this specific face powder was released in the 1940s. The choice is historically inaccurate, but I must admit it’s convincing.