Countess Elizabeth (Lady GaGa) wears Bésame lipstick in Bésame Red, a true red shade with a cool blue-toned base.
American Horror Story S05E04 (Devil’s Night)
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American Horror Story S05E03 (Mommy)
There’s a bottle of Josie Maran argan cleansing oil on the wash-basin in Claudia Bankson’s bathroom.
American Horror Story S05E01 (Checking In)
Hypodermic Sally (Sarah Paulson) is wearing No Explanation by AJ Crimson, a beautiful deep berry shade.
Thanks to Eryn Krueger Mekash, the show’s make-up artist, for the id.
American Horror Story S05E01 (Checking In)
American Horror Story S04E06 (Bullseye)
The medium stiff-bristled faux bone-handled lady’s hairbrush Dandy Mott (Finn Wittrock) is buying for the Tattler twins happens to be by Mason Pearson.
American Horror Story S04E13 (Curtain Call)
In the season finale Elsa Mars (Jessica Lange) has finally become a Hollywood household name, but her make-up habits haven’t changed: she keeps using the same products she used back in Jupiter, Florida. In this scene she’s filming a commercial for Campfire Gold instant coffee, but she doesn’t like her script. On her dressing table we can see some items spotted in other episodes.
There’s a Bésame cake mascara.
There’s also a lipstick by the same brand. The shades used on this character are Cherry Red and Red Hot Red.
There’s a red pot of cream rouge, a product which can be used on lips and cheeks.
The white pot with the red lid is the Brightening Violet powder, a translucent powder which brightens any skin tone.
The season finale aired yesterday but I know I’ll miss it. Sure, it had some serious WTH moments; I didn’t agree with some choices (poor Maggie), but I thoroughly enjoyed the last episodes. Needless to say, I’m looking forward to learning more about the 5th season.
American Horror Story S04E13 (Curtain Call)
Dandy Mott (Finn Wittrock) is now the owner of Elsa Mars’ freak show and, as such, gets ready for his “performing” debut… The spoiled boy definitely has a talent but it will turn against him. This scene is very interesting because it echoes a similar scene from the 5th episode (Pink Cupcakes). In both scenes, the owners of the freak show are putting their make-up on: they are using almost the same products, and some shots (the one where they apply some lipstick) are the same, as a mirror image.
There’s a Bésame cake mascara, which Dandy uses on the inner waterline.
Then there’s a Signature powder compact.
And then the omnipresent gold bullet-shaped lipstick. Dandy uses a nude shade, Champagne, creamy beige with a slight sheen.
American Horror Story S04E06 (Bullseye)
Venetian Romance is a fictional fragrance which has an important role in this episode. It’s Penny’s signature scent, the one she wears when she meets her lover Paul (Mat Fraser).
Paul goes to a drugstore to buy it for Penny. Thanks to the screencap above we can see its bottle is actually the one of a historical and extremely popular fragrance, Evening in Paris by Bourjois. The cobalt blue bottle with the curved label began appearing in the late 1940s/early 1950s, so the choice to use it is historically accurate. A cobalt blue talcum powder bottle of the same scent can be seen on the drugstore shelf, too.
In the episode we also learn that Paul is Elsa Mars’s lover. She smells Venetian Romance on him and understands he’s having an affair with another woman.
As a revenge, she badly wounds Paul: she straps him to a bullseye wheel and stabs him on purpose. Penny arrives to the circus and finds Paul fighting for his life. Elsa immediately realizes she’s the one Paul is having an affair with. “Speaking of cheap perfume” conveys her contempt for Penny , but also her envy for the star-crossed lovers.
American Horror Story S04E11 (Magical Thinking)
A gold bullet-shaped lipstick on Elsa Mars’s dressing table means one thing only: Bésame Cosmetics!
Several products from the American brand have been featured in Freakshow so far: a lipstick and a cream rouge pot on the Tattler twins’ dressing table; a mascara, a powder compact and a lipstick on Elsa’s dressing table; mascara and lipstick again at a drugstore. The lip colours have been extensively used in the show, as well. Now that only two episodes are left, I hope we will be given more eye candy from the vintage-inspired company.
World Wide Aura 
