Nino (Aldo Fabrizi) wants to propose to Rita (Gina Lollobrigida) and invites her to visit Como with him. He’s dressed elegantly and his outfit includes a scented handkerchief!

The fragrance of choice is none other than Lanvin Arpège, shown above in the boule noire with raspberry stopper in an advert from 1950, year in which the film was released.

Thanks to my friend Rocco for submitting this post.