Franca Valeri is one of the most popular and talented Italian actresses. I’ve always loved her irony, her poised glamour and nonconformity. Imagine my delight when I found this clip from a 1963 tv documentary: the camera goes along the famous via Montenapoleone in Milan, and Franca (born in Milan) comments. The windows of a perfume shop are filmed, showing an array of Guerlain and Rochas perfumes.

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vintage-guerlain-shalimar-eau-de-cologne-splash-1-7-oz-new-rope-sealed-7cc19a1fb031c4c8f019950e9bc5749a (1)

guerlain_vintagemitsouko_bornunicornFlacons montres and bouchon coeur flacons with their parquet boxes can be seen.

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madamerochasrefillableatomiser_bornunicornIn the second window there are three versions of Rochas Madame Rochas: the Eau de Toilette (with the metal stopper), the Eau de Cologne (with the white plastic stopper) and the refillable atomiser.