When the main four characters – the make-up artist Ruby (Jena Malone), the models Sarah (Abbey Lee) and Gigi (Bella Heathcote) and the newcomer Jesse (Elle Fanning) – first meet, they have a conversation about lipsticks. Gigi kicks it off by saying she loves the lip colour she’s wearing; Ruby comments on the name of the shade – Redrum [1].

Beauty addicts know this is the name of one of the most popular Velour liquid lipsticks by Jeffree Star, but Gigi is not wearing it (see the applicator: no hot pink in sight).

Ruby goes on saying women often choose to buy a lipstick “if it’s named after food or sex” and gives some examples.

The first shade name she drops is Black Honey, the most popular lipstick by Clinique, first launched in 1971.

Plum Passion is a popular name for lipsticks. Both Maybelline and L’Oreal have Plum Passion lipsticks in their collection.

The last shade she names is Peachy Keen. A product by Gerard Cosmetics comes to my mind, along with a line by the super-wicked Courtney Shayne, the protagonist of the black comedy Jawbreaker (1999) by Darren Stein.

[1] This word comes from The Shining by Stephen King.