The Neon Demon (2016)

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theneondemon_lipstick_bornunicorn-3When the main four characters – the make-up artist Ruby (Jena Malone), the models Sarah (Abbey Lee) and Gigi (Bella Heathcote) and the newcomer Jesse (Elle Fanning) – first meet, they have a conversation about lipsticks. Gigi kicks it off by saying she loves the lip colour she’s wearing; Ruby comments on the name of the shade – Redrum [1].

jeffreestar_redrum_bornunicornBeauty addicts know this is the name of one of the most popular Velour liquid lipsticks by Jeffree Star, but Gigi is not wearing it (see the applicator: no hot pink in sight).

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theneondemon_lipstick_bornunicorn-5Ruby goes on saying women often choose to buy a lipstick “if it’s named after food or sex” and gives some examples.

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cliniqueblackhoney_bornunicornThe first shade name she drops is Black Honey, the most popular lipstick by Clinique, first launched in 1971.

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maybelline_plumpassion_bornunicorn loreal-plum-passion-lipstick-cheryl-dizzybrunette3Plum Passion is a popular name for lipsticks. Both Maybelline and L’Oreal have Plum Passion lipsticks in their collection.

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jawbreaker_peachykeen_bornunicornThe last shade she names is Peachy Keen. A product by Gerard Cosmetics comes to my mind, along with a line by the super-wicked Courtney Shayne, the protagonist of the black comedy Jawbreaker (1999) by Darren Stein.

[1] This word comes from The Shining by Stephen King.

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