The new season opens with new adventures and new career goals for Midge (Rachel Brosnahan): she’s performing at a military gig to entertain the troops. Before the performance, we see her backstage with Susie (Alex Borstein), adding the final touches to her red, white and blue outfit.
On her dressing table there’s a can of the Australian hairspray Gossamer.
On another dressing table there’s the round cardboard box of Coty Airspun loose powder.
When Susie (Alex Borstein) goes to B. Altman to fetch Midge and take her to an evening gig, we can see a big factice bottle on a counter. Despite the hot pink liquid in it, the bottle is clearly recognizable: it’s Hermès Calèche sans the ribbon around the neck.
One of the most ground-breaking eye shadow colours – the jade green Mermaid Eyes by Max Factor – gets a mention in this scene, set at the make-up counter where Midge works. Too bad this namecheck is historically inaccurate: the story is set in the late 1950s, while the Max Factor product was released in 1962.
When Susie Meyerson (Alex Borstein) pays Midge a visit at B. Altman, we are given a perfect product placement moment: a factice bottle of Guerlain Chamade gets its own shot.
There’s a problem, though: the beautiful Pochet et du Courval leaf-shaped bottle shouldn’t be sitting at a department store in 1958, because the Paul Guerlain creation was released only in 1969, 11 years later.
A growing archive of beauty products and perfumes in movies and tv shows