americanhorrorstory_s04e06_bornunicorn (1)americanhorrorstory_s04e06_bornunicorn (2)americanhorrorstory_s04e06_bornunicorn (11)When Elsa Mars (Jessica Lange) announces she will move to Hollywood for a fresh start, her “freaks” give her a precious gift: a set of Westmores of Hollywood beauty products.

westmorevintagecompact_bornunicornThe set is made of three golden bottles and a round box. The gold bottle on the left surely contains body powder, while the box contains face powder. The bottles look like factices, but the box bears the Westmore logo.

Ethel Darling (Kathy Bates) explains they’re “the best” and she’s right. The brand was founded in 1917 by George Westmore, an English wigmaker who established Hollywood’s first make-up department; he became the forefather of a dynasty of make-up artists who left an indelible mark in the history of cinema.